Hande Türker

Araştırma Konuları

  • Elektronik Pazarlama
  • İnternet Tüketici Davranışı
  • Mobil Pazarlama

Eğitim

  • Lisans: Marmara Üni.,İng.İşletme
  • Yüksek Lisans: Boğaziçi Üni.,İşletme
  • Doktora: Boğaziçi Üni.,İşletme (Pazarlama)

Uluslararası Makaleler

Kimiloglu, H., Ozturan, M., Kutlu, B. (2017), "Perceptions About and Attitude Toward The Usage of E-learning in Corporate Training", Computers in Human Behaviour, Vol: 72, pp. 339-349 (SSCI) .

Sencer, A., Ozturan, M., Kimiloglu, H (2015), "A Web 2.0 Supported Business Process Management Environment for Collaborative Research", International Journal of Information Engineering and Electronic Business, Vol: 7, No: 1, pp. 8-17.

Kimiloglu, H., Ozturan, M., Kutlu, B. (2013), "E-learning for Corporate Trainings in Turkey: An Exploratory Study", Business Management Dynamics, Vol: 3, No: 3, pp. 27-38.

Caliskan, S., Kutlu B., Kimiloglu, H. (2013), "The Contribution of Online Travel Agencies to the Profitability of Hotels: Case of Turkey", Interdisciplinary Journal of Research in Business, Vol: 3, No: 3, pp. 8-18.

Kimiloglu, H., Ozturan, M, Erdem, A.S. (2012), "Collaborative Research: Opinions and IT Utilization Potential", Management Research Review, Vol: 35, No: 12, pp. 1134-1152.

Caliskan, S., Kutlu, B., Kimiloglu, H. (2012), "Effects of Dynamic Packaging Systems on Travel Agencies: Case of Turkey", International Journal of Business and Social Science, Vol: 3, No: 20, pp. 301-310.

Kimiloglu, H., Ozturan, M., Kutlu, B. (2011), "Market Analysis for Mobile Virtual Network Operators (MVNOs): The Case of Turkey", International Journal of Business and Management, Vol: 6, No: 6, pp. 39-54.

Kimiloglu, H., Nasir, V.A., Nasir, S. (2010), "Discovering Behavioral Segments in the Mobile Phone Market", Journal of Consumer Marketing, Vol: 27, No: 5, pp. 401-413 (Scopus, e-SCI).

Kimiloglu, H., Zarali, H. (2009), "What Signifies Success in e-CRM?", Marketing Intelligence and Planning, Vol: 27, No: 2-3, pp. 246-267.

Kimiloglu, H. (2004), "The E-Literature: A Framework for Understanding The Accumulated Knowledge About Internet Marketing", Academy of Marketing Science Review, Vol: 2004, No: 6.

Ulusal Makaleler

Uluslararası Bildiriler

Turker, H. B., Nasir, V. A., Erguney, U., Senel, C. (2018), "Factors Determining the Adoption of Sharing Economy Models in the Travel Context", Emerging Trends in Marketing & Management (ETIMM), pp. 57-58, Bucharest, Romania, September 27-29.

Kimiloglu, H., Emre, U. (2009), "Attitudes Toward Web-Based Advertising and Specific Internet Ad Formats", International Academy of Management and Business 2009 Fall Conference, Istanbul, Turkey, Oct.12-14 2009, ISSN 1949-9108.

Kardes, N.E., Kimiloglu H. (2008), "Consumers’ Perceptions of Technology and the Benefits of Technologically Improved Marketing Activities", Global Business and Technology Association Tenth International Conference, pp. 470-479, Madrid, Spain, July 8-12 2008, ISBN: 1-932917-04-7.

Zarali, H., Kimiloglu H. (2008), "Understanding the State of Customer Relationsjip Management Practices in Internet Businesses in Turkey", Global Business and Technology Association Tenth International Conference, pp. 1183-1193, Madrid, Spain, July 8-12 2008, ISBN: 1-932917-04-7.

Nikbay, U.H., Kimiloglu, H. (2007), "Critical Success Factors in E-tailing and Priority Differences Between Alternative Online Consumer Tendencies", Academy of Marketing Science – World Marketing Congress, Vol: 8, pp. 324-337, ISBN 0-939783-13-4, Verona, Italy, July 11-14 2007.

Kimiloglu, H., Nasir, A., Nasir, S. (2006), "Consumer Satisfaction, Loyalty and Switching Behavior: An Empirical Study on the Mobile Phone Market in Turkey", Proceedings of the Global Business and Technology Association International Conference, Moscow, Russia.

Gunes, F., Basoglu, AN., Kimiloglu, H. (2003), "Business and Information Technology Strategies and Their Impact on Organizational Performance", PICMET'03, Portland International Conference on Management of Engineering and Technology, Tem, pp. 208-216, Portland, USA.

Kimiloglu, H. (2001), "Are the Rules of the Battlefield Changing? Competition in the New Era of Electronic Commerce", Proceedings of the International Conference of the Global Business and Technology Association, İstanbul, Turkey.

Kimiloglu, H. (1999), "The Impact of Cultural Differences on the Purchase Decisions and Pre and Post Purchase Considerations of Consumers: The Culture-Purchase Interaction Matrix", Proceedings of the Advances in Consumer Research, Columbus-Ohio, USA.

Ulusal Bildiriler

Akin Eriş, B., Kımıloğlu, H. (2011), "Tüketicilerin Mobil Pazarlama Faaliyetlerine Yaklaşımı", 16. Ulusal Pazarlama Kongresi Bildiri Kitabı'nda yayınlanmak üzere kabul edilmiştir..

Kimiloglu, H. (2008), "Sürdürülebilir Tüketim ve Tüketimde Sadelesmenin Bir Yasam Biçimi Olarak Benimsenmesi: Kentli Çalisan Tüketici Kesimi Üzerine Bir Arastirma", 13.Ulusal Pazarlama Kongresi, Adana, Türkiye, 30 Ekim-1 Kasim 2008, ISBN: 978-975-487-150-0, ss.147-162.

Koç, A., Kimiloglu, H. (1999), "Türkiye’de Pazarlama Kavram ve Anlayisinin Gelisimi", Ulusal Pazarlama Kongresi Bildirileri, Mustafa Kemal Üniversitesi, Antakya- Hatay, Türkiye.

Kitap / Kitap Bölümleri

Nasir, V. A., Turker, H. B. (2018), "Bölüm 15: Reklam ve Halkla İlişkiler. Çeviri Chapter 15: Advertising and Public Relations. Principles of Marketing. By P. Kotler & G. Armstrong. Ed. Prof.Dr.Ercan Gegez", ss. 448-475.

Nasır, A., Kımıloglu, H. (2006), "Organik tarim ürünlerinin ekonomik boyutu ve pazarlanmasi organik tarim sektörünün sürdürülebilir rekabet avantaji: Uygulamalar ve stratejiler", In I. H. Eraslan (Ulusal Rekabet Arastirmalari Kurumu-URAK) & F. Selli (GAP Idaresi Baskanligi), Istanbul: URAK Yayinlari.